On Instagram, nothing is real – everyone could be a bot

Buzzfeed has a great piece on how users thrive on the Instagram platform using automated scripts and bots to build a following and monetize that.

“It’s not just Russian bots and hackers, it’s 22-year-old kids in their dorm rooms and influencers and brands of all sizes,” he said. “The damage is done on a very large level because nothing is genuine.”