Bird hunting: Gamification to mobilize teens in a niche gig-economy

Bird, an electric scooter sharing company has found a way to mobilize teens in order to charge the scooters, but they perceive it as a game, a hobby almost. On top of this it seems there is a subculture rising that attaches social esteem to the act of “Bird hunting”.

Many people have thought of ways how video games can abstract doing “real work”, as to use the input of gamers to create value somewhere. I think Bird has found a small step in that direction, it’s fascinating to read how the local community is embracing this as a game which makes you some extra pocket money.